Cash Site Journal: Day1-Market Research
So you are all set to go?
Great!
Starting from today I’ll post everything I do to build a money making site from scratch. And as I said in my previous post, I expect you to follow my day to day steps to build YOUR money making site from scratch.
As we go along I’ll even reveal the niche I’ll choose for this project. BUT DO NOT build your site on the same niche as the one I’ll be choosing.
Reason? If everyone here competes in the same niche NONE of us will see any profit, so all your effort will bring you zero or negligible result. So follow my steps, my strategies and CHOOSE Your OWN NICHE to see result. It’s a fair warning I want to give you right at the start.
Ok so let’s start with Day 1
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April 6th, 2009 at 7:43 pm
Hi Maujhuri,
Great start to the program. I never heard of pagewash :). My question is about number of ads per item. You say 20-25+ ads is a good number. Is there a number that is too high(for ex. 324 or 466)
Thanks
Julius
April 6th, 2009 at 7:49 pm
Hi Julius,
I’ve also come across high numbers like those you mentioned. And in my experience if you take a closer look at the Ads you will find the advertisers are targeting different segments of the same market. So High numbers are good sign and most likely you will find several different angle of targeting the same market if you look at them closely.
April 21st, 2009 at 8:02 pm
Hi Maujhuri
I’m a newbie in setting up websites and doing this sort of research, so apologies if tehse are very basic questions, buty I have never come across either Google Product Search or SpyFu before.
GPS:
- Is it better to pick big ticket items, or lower priced ones? (eg smoothie maker versus tiffany lamp today)
- Is it good or bad to choose brand name items at this stage (I have read the next day’s work, so see you cover brands there, but I’m unsure what the impact on my choice here is - I suppose I’m asking do I choose a broad or narrower niche item at the GPS stage?)
- There are quite a few items I have never heard of (eg today Pogo radio). Should I automatically discard them at this stage, or include them just because they may be unusual? What is your normal gut reaction?
- I just used GPS for my 10; are there any particular advantages to using Yahoo Shopping? (or is it just “try that next time”?)
And SpyFu:
- Do the other numbers (clicks/day, cost/day, no of advertisers and search results) mean anything to us at this stage, or not?
- Do the trend graphs for those numbers show anything useful to record?
- And am I looking for the highest cost per click (in which case am I looking for the highest high number, or the highest low number in the cost/click range?
April 21st, 2009 at 9:00 pm
Hi, me again!
And now moving onto the Google search via pagewash:
- I couldn’t get to a page that showed me the no of sponsor ads, but could get to one that showed me multiple pages of sponsor ads for some KW, showing 12 to a page. It wasn’t difficult to go to the end and multiply by 12 and add the odd no on the last page, but left me wondering whether I had done something wrong as I didn’t get the screen you displayed
- If I refreshed the search, sometimes I got wildly different results (I was checking, cos I had actually chosen 2 designer brand name items, and got 27 for one and 171 for the other; then when I went back to check the first one again, I got 159! Just refreshing it quickly got me 9!). Againm, is this normal, or am I doing something wrong?
- Should you give any more weight if one of your chosen phrases has a yellow top bar sponsor? (or more than one)?
- Suspiciously, the final 7 choices I made all had only 8 sponsored ads. Makes me wonder whether my results were genuine, or whether maybe pagewash or someone else has filtered them after a couple of searches. I’m in the UK, so I tested using just a straight Google UK search and got wildly different results - some far higher, and some lower. I’m now very confused??? EG Futon got 169 Pagewash/49 UK, but Throw got 8 pagewash/ 215 UK!
April 21st, 2009 at 9:42 pm
And finally…..
I couldn’t find any associate programmes. When I searched for (eg) futon +associate, I got a lot of results including the word associate (associate salesman, associate director, people associate futons with…etc), but I couldn’t find any associate programmes.
Am I missing something here?
April 22nd, 2009 at 11:44 am
Hi Tony,
I’ll try to answer your questions one by one
>>Is it better to pick big ticket items, or lower priced ones? (eg smoothie >>maker versus tiffany lamp today)
High Priced Products results in higher affiliate commissions. So in general it’s better to go for high priced product, but before you decide you have to do the competition research as I teach here in Day 1 , Day 2. No point going for high ticket item with lots of competition. You will find it difficult to get good ranking in Google. So don’t decide yet. Choose 10 and then narrow down your search as suggested.
>>Is it good or bad to choose brand name items at this stage (I have read >>the next day’s work, so see you cover brands there, but I’m unsure >>what the impact on my choice here is - I suppose I’m asking do I >>choose a broad or narrower niche item at the GPS stage?)
At this stage don’t go for brand name items. You select 10 Topics that you find that have good potential following the research strategy described in Day1
>>There are quite a few items I have never heard of (eg today Pogo >>radio). Should I automatically discard them at this stage, or include >>them just because they may be unusual? What is your normal gut >>reaction?
Once again at this stage you are not going for any particular item, your goal in Day1 is to find a topic for your site which has good potential.
>> I just used GPS for my 10; are there any particular advantages to >>using Yahoo Shopping? (or is it just “try that next time”?)
If you download the free report for Yahoo Shopping mentioned above and Read Day2 , you will find it becomes easier to narrow down your niche with Yahoo Shopping. “GPS” itself is a very broad term to build a site around, specially when it is your first cash site.
>>And SpyFu:
>> Do the other numbers (clicks/day, cost/day, no of advertisers and search results) mean anything to us at this stage, or not?
Yes, more number of advertisers it’s better for you. However spyfu data is about 30-60 days old. It’s better to use the Google Search method as I described above. The most important data to conisder in spyfu (for our system) is the cost/click. Though you will not receive the same as spyfu states, it gives a good estimate.
>> Do the trend graphs for those numbers show anything useful to record?
Good to see it going up, means more advertisers are finding the niche profitable.
>>And am I looking for the highest cost per click (in which case am I >>looking for the highest high number, or the highest low number in the >>cost/click range?
As I said cost/click data gives you a food estimate what you are going to receive per click when someone visits your site and see the ad . However you will not receive exactly what spyfu states. In my experience more a domain mature, more it is favored by Google and cost/click rates becomes higher. I’ve sites which used to receive $.05/click . After abut 1 yr the same page receives click at the rate of $.50 or more. I’ve changed nothing in that page in last one year.
April 22nd, 2009 at 11:54 am
Continuing with Tony’s questions…
>>And now moving onto the Google search via pagewash:
>> I couldn’t get to a page that showed me the no of sponsor ads, but >>could get to one that showed me multiple pages of sponsor ads for >>some KW, showing 12 to a page. It wasn’t difficult to go to the end and >>multiply by 12 and add the odd no on the last page, but left me >>wondering whether I had done something wrong as I didn’t get the >>screen you displayed
When there is more than 10 sponsor ads, Google shows the “More Sponsor Links”…following that you can check the number of sponsors(check the screenshot above). However it dosen’t matter as much if you see 4-5 page of sponsor ads that’s an indicator enough that it is a good market.
Google does check IP address of a searcher and display ads accordingly. Some Advertisers in Google targets visitors “geographically”. So it is quite possible that a search on Google UK and Google US will not match. What Pagewash does is takes the search behind a proxy so the IP filter of Google dosen’t work.
Anyway, do not get too much into this. If you find terms for which there are 5-6 page full of sponsors that’s good enough to go.
April 22nd, 2009 at 11:55 am
>>And finally…..
>>I couldn’t find any associate programmes. When I searched for (eg) futon >>+associate, I got a lot of results including the word associate (associate >>salesman, associate director, people associate futons with…etc), but I >>couldn’t find any associate programmes.
>>Am I missing something here?
If you do not find associate or affiliate programs for a niche, DONT Go for it. No matter how many searches it gets, you will find it very difficult to monetize.